About
Clear marketing. Clean websites. Real results you can track.
I’m Paul Meyers. I build simple systems that help local service businesses show up, earn trust, and get contacted more often. I focus on mobile-first websites, Chicago SEO, and practical lead tracking so you always know what is working.
Over the years, I noticed the same pattern again and again. A business pays for a website, yet the phone stays quiet. Meanwhile, competitors with weaker service keep winning online. That happens because a website can look good and still fail at the job. It needs clear messaging, fast load times, and a structure that helps search engines understand every page. It also needs a path that turns visitors into callers, not just readers.
So, instead of chasing trends, I build around basics that still win: helpful content, strong local relevance, and simple conversion steps. Then, I measure everything. As a result, you can invest with confidence and adjust quickly when you learn something new.
How I work
- Start with the customer. First, we map what people search, what they fear, and what makes them say “yes.”
- Build the shortest path to contact. Next, we make the phone number and form easy to find on every screen.
- Prove ROI. Then, we track calls, form leads, and booked jobs so decisions stay simple.
- Improve monthly. Finally, we add new pages, reviews, and FAQs so rankings and trust keep climbing.
What you can expect
When we work together, you get direct communication and a simple plan. I’ll explain what matters in plain language, and I’ll skip the fluff. If something will not move the needle, I’ll say so. However, if a change can improve calls or rankings, I’ll push for it and show you the reason.
- Mobile-first design that feels fast and clear on every phone.
- SEO foundations that support Chicago rankings and service-area growth.
- Copy that sounds human, while still matching search intent.
- Tracking and reporting that you can understand in minutes.
Most importantly, you keep ownership. Your site, your content, and your leads stay yours. That means you can scale later without feeling locked in.
A quick story you may recognize
Imagine a homeowner searching on their phone at 9:30 p.m. They type “roof repair near me” or “plumber Chicago.” At that moment, they do not want a brand story. Instead, they want proof you are real, proof you are local, and proof you can help fast. Therefore, your pages need clear services, real reviews, and a simple call-to-action. Also, they need to load quickly, because slow sites lose trust before a visitor reads the first sentence.
That is why my approach blends content and engineering. I write in active voice, I keep paragraphs short, and I organize the page so Google can scan it easily. Then, I polish the technical details: internal linking, schema markup, image optimization, and clean headings. Together, those choices build a site that looks modern and performs like a lead machine.
Want the same system for your business?
Let’s talk about what you sell, where you want to show up, and what a “good lead” looks like for you. Then, I’ll map the best next steps. You can start with a quick call or send details by form.